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Writer. Editor. Baby Boomer.

Getting old is tough. I help the helpers.

Leo Williams, Marketing Content Writer

Old age is difficult, not only for the elderly themselves, but also for their loved ones and even their loved ones’ employers.

A support network has grown to support this growing population. Nursing homes, assisted living communities and in-home services support daily living. Medical professionals, agencies and other organizations support disease management and promote wellness. Elder law attorneys, financial planners and other professionals support families through the legal and financial landscape. And a host of other caring professionals support seniors and their families through all areas of their lives.

My job is to help these helpers get their message out. I’m a content marketing writer with 30 years’ experience. Whether you need a blog, a website, a newsletter or some other outreach. I’m here for you.

What Sets Me Apart

✔ Experience
Thirty years as a professional writer and editor with newspapers and businesses
✔ Professional recognition
Including awards in commentary (from the Society of Professional Journalists), outreach (from the Public Relations Society of America) and investigative reporting (from the Associated Press Managing Editors)
✔ Ability to communicate complex information
Experience as a science writer has proven that I’m a quick study. Member, National Association of Science Writers
✔ Compassion and life experience
As a baby boomer myself I watched my parents and other relatives cope with the challenges of getting old

Writing Services

  • Blogs
  • Websites
  • White Papers
  • Newsletters
  • Facebook/Twitter feeds

A few examples of my writing

The link between diabetes and Alzheimer’s disease

Alzheimer’s disease is a disease of the elderly. For those of us who make it to 85, there is a 50-50 chance we will develop Alzheimer’s.

Yet even though we’ve known about Alzheimer’s for more than a century and it’s the most common form of dementia in the United States we still don’t know what to do about it.

We at Stay at Home have written about the link between Alzheimer’s and hearing loss, but unfortunately hearing loss is not the only warning sign. There is also an alarming link between Alzheimer’s and diabetes.

Read more

Inheriting money wisely: What to do with stocks and real estate

Baby Boomers are coming into a vast piece of wealth, in the form of inheritance from their parents’ generation.

Boston College researchers say that the transfer, by the time all is said and done, will total $8.4 trillion. If you are in your 50s or 60s there’s a two out of three chance you will be part of this movement, with the median inheritance totaling $64,000. Even if you are in your 30s or 40s (i.e. a member of Generation X) you may already be receiving some of this wealth.

Read more

By Helping with Senior Care, Employers Also Help Themselves

Businesses are coming to realize they cannot stand aside and let their employees take on the burden of caring for an elderly relative unaided, at least not without a cost.

Maybe one of your workers seems to always be on the phone handling family crises, while another is forced into early retirement—taking with them much of your company’s institutional memory—in order to take care of a parent. Either way, you pay.

Read more

A suffix for the end of the world

In the beginning—in this case the 13th century—pocalypse was an especially unpleasant set of letters. You would find them only in the biblical apocalypse, and that meant a violent end of the world.

But in the last half decade, pocalypse has been liberated from world termination and has taken on a decidedly lighter tone—not light, necessarily, but lighter—as a suffix indicating disaster.

Read more

Vaping a safer choice

Despite what you may think of e-cigarettes, they’re a blessing for people who can’t—or won’t—kick the habit.

A study published in the Annals of Internal Medicine confirms that vaping is safer for you than old-fashioned cigarettes, delivering nicotine without some of the nastier related chemicals.

Any help is welcome. According to the Centers for Disease Control, smoking kills nearly 6 million people each year, nearly a half million of those in the United States.

Read more

Got vacation? Why not take it?

If you’re an average American you earn three weeks’ vacation each year, yet you leave 20 percent of it on the table.

According to a study from the travel site Expedia, by taking only 12 of our 15 vacation days in the last year we amassed a total 375 million unused days—or more than a million years. Scary.

Why do we do it? Guilt seems to be a big factor, along with insecurity.

Read more

A Little About Me

I have been writing and editing professionally for three decades, since 1984.

In that year, Ronald Reagan was president, Apple launched the Macintosh, Facebook billionaire Mark Zuckerberg was born, and I received a master’s degree in journalism from the University of Illinois.

My first journalism job was as a copy editor for The Pantagraph, the daily newspaper in Bloomington, Illinois. My hours were 5 p.m. to 1 a.m., and my weekend was Tuesday and Wednesday.

I’ve held various jobs since then—at newspapers in Illinois, California and Tennessee, as a college writing teacher, as a communications consultant, as a technical editor, and as a science writer—but all have focused on writing and editing.

Along the way, I’ve also received a range of professional honors, including the following:

  • Personal Opinion Columns. A Golden Press Card in commentary from the East Tennessee Society for Professional Journalists means, in essence, that I was the best columnist in East Tennessee that year
  • Investigative Reporting. A series on the retired K-25 uranium enrichment plant in Oak Ridge brought me a Malcolm Law Memorial Award from the Tennessee Associated Press Managing Editors.
  • Public Relations. I've won two awards from the Public Relations Society of America, one for Oak Ridge National Laboratory Review, the lab’s magazine (I’m the editor), and the other was for a citizen’s guide to the Oak Ridge environment
  • Technical Communications. I've received several awards from the Society for Technical Communications, East Tennessee Chapter, for various websites, annual reports, etc.
  • National Merit Scholarship. This isn’t a professional honor, but I thought I’d throw it in.

My personal life is pretty low key. I have two sons who have gone out to conquer the world. I love crossword puzzles and I've taken up ballroom dancing (for the third time). I live in Knoxville, Tennessee with my cats Dignan and Bodhi.

I hope to hear from you,
Leo